On 5–6 November 2024, the Malaysia Employers Federation (MEF) hosted the Hoteliers Conference 2024, bringing together a diverse gathering of industry leaders and professionals to address evolving workplace HR and hospitality trends. Sincera was thrilled to participate, showcasing our expertise at our exhibition booth and connecting with hoteliers from across the industry.
Sustainability Takes Center Stage
The conference provided a fantastic platform to introduce the GSTC Standards to numerous hoteliers, fostering awareness and encouraging the adoption of eco-friendly practices.
A major focus of the conference was sustainability—a transformative trend reshaping the hospitality landscape. A standout example is The RuMa Hotel and Residences, the first hotel in Peninsular Malaysia to earn certification from the Global Sustainable Tourism Council (GSTC). Their achievement, which Sincera proudly supported, reflects a commitment to sustainable practices, from educating staff and guests to supporting local communities and conserving the environment.
Be Part of the Sustainable Future
Sustainability is no longer just a trend; it is a necessity. Hotels embracing sustainable practices not only contribute to environmental preservation but also meet the growing expectations of today’s eco-conscious travellers.
Join our course to dive into sustainable hotel practices, learn how to apply the GSTC Criteria, and discover the benefits of certification. Together, let’s set new benchmarks for excellence in hospitality.
