Nowadays consumers are becoming increasingly concerned about the environmental performance of products. By having environmental information, it allows consumers to differentiate between products more easily in the market, so consumers can make better purchasing decisions in relation to the environmental impact. ISO 14021 specifies requirements for environmental claims that consideration be given to all relevant aspects of the life cycle of the product when such claim is developed. It also plays an important role in providing guidance to ensure responsible claims in industry and advertising. This standard benefits consumers, industry and advertisers by providing a consistency in terms and application. Consumers’ purchasing power for such products is a market driver for business to invest in more sustainable environmental practices.


Objectives:
-To interpret requirements which applying to all self-declared environmental claims in accordance with ISO 14021 requirements.
-To interpret environmental claims verification requirements and specific requirements for selected environmental claims in accordance with ISO 14021 requirements.


Learning Outcome:
Upon completion of the training, delegates will have the ability:
-To understand what are the environmental aspects associated to the products when develop the environmental claims.
-To develop the environmental claims made in regard to products in the form of statements or symbols in accordance with ISO 14021:2016 requirements.


Who Should Attend This Course?
Self-declared environmental claims may be made by manufacturers, importers, distributors or retailers who promotes a product/service or business interest who is likely to benefit from the product’s environmental claims. This programme is designed for the project committee of an organization wishing to implement ISO 14021:2016 and to have self-declared environmental claims in the form of statements, symbols or graphics on product or package labels, or in product literature, technical bulletins, advertising, publicity, as well as digital or electronic media such as the internet on the product and/or services offered to customer.